Sales
Managing the sales strategy to drive software adoption and revenue generation.
Also Known As
- Client Acquisition
- Revenue Generation
- Selling
Related
Addresses / Mitigates
- Funding Risk: Generates revenue by converting potential leads into customers.
- Market Risk: Increases market penetration and customer base.
- Communication Risk: Facilitates direct communication with potential customers to understand their needs.
Attendant Risks
- Staff Risk: Requires a dedicated sales team and resources.
- Funding Risk: Sales activities can incur significant costs.
- Deadline Risk: Sales cycles need to align with product availability and readiness.
Description
"Sales are activities related to selling or the number of goods or services sold in a given time period." - Sales, Wikipedia
Sales in software development involve activities aimed at selling the software product to customers. This includes identifying potential leads, understanding customer needs, presenting the product, negotiating terms, and closing deals. Effective sales strategies help in generating revenue, expanding the customer base, and achieving business growth.