Marketing
Managing communication strategies to promote the software and engage with the target audience.
Also Known As
- Advertising
- Market Outreach
- Promotion
Related
Addresses / Mitigates
- Market Risk: Promotes the software to reach potential customers and increase market share.
- Feature Drift Risk: Make the most of market opportunities while they exist.
- Communication Risk: Facilitates communication of the product's value proposition to the target audience.
Attendant Risks
- Funding Risk: Marketing campaigns can be expensive.
- Coordination Risk: Requires dedicated resources for planning and execution.
- Deadline Risk: Timing of marketing campaigns needs to align with product readiness.
Description
"Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses." - Marketing, Wikipedia
Marketing in software development involves promoting the software product to potential customers through various channels and strategies. Effective marketing helps in reaching the target audience, creating awareness, and driving sales. It also involves understanding market needs, positioning the product, and communicating its value proposition.