Public Awareness

Equip citizens with media literacy skills to spot deepfakes and manipulation attempts.

Addresses / Mitigates

• Social Manipulation: Empowered, media-savvy populations are significantly harder to manipulate. However, scaling efforts to entire populations is a substantial challenge given diverse educational, cultural, and socioeconomic barriers.

• Equip citizens with media literacy skills to spot deepfakes and manipulation attempts.

• Encourage public understanding of how personal data can be exploited by AI-driven systems.

• While public outreach is feasible, achieving wide coverage and sustained engagement can be resource-intensive.  Overcoming entrenched biases, misinformation echo chambers, and public apathy is an uphill battle, particularly if there’s no supportive policy or consistent funding.

Examples

• https://newslit.org

• https://www.unesco.org/en/media-information-literacy